When visiting the local grocery store, Trader Joes, or COSTCO to shop for wine, I see many people staring into an abyss of wine. I can see the struggle in some of their eyes of not knowing what they should purchase. Most people simply do not want to gamble their money on plonk wine. Research statistics indicate the vast majority select their purchases on price point being the number one contributor.  

Of course there are many different circumstances someone might want a bottle, but at the end of the day, everyone wants something that tastes palatable or better for a ...