The Wandering Wino Blog


(Photo - not the Neauveau, it just an illustration)

Today is a big day. Why? I'm still trying to figure it out. The third Thursday of November marks the date of release of Beaujolais Nouveau. Yay! (Heavy sarcasim)

When it comes to wine, I love all types, and I am a hard core California wine geek. I'm the guy that loves to investigate random wine varietals, and unussual related alcohols. When I leave the State, my inquisitiveness increases, as does my thirst for wine knowledge. I've been reading others' tweets, blogs, and talk about Beaujolais. I've been reading about what sounds to me like one of the biggest marketing scams since Milli Vanili's '80's music, and the pet rock. If you want the history on this wine, there are many imformative posts on this aspect. I instead want to talk about why the heck, do any of us care about a grape, that is produced in my view with no love?

It's simply sent to the (CO2) gas chamber and is fermented inside the grape itself. Imagine if your car needed a paint job because the paint was peeling and flaking. Any body shop will tell you sanding, and body work is needed, prior to the paint. In most of our minds, we simply think I need paint. The body shop knows what needs to happen to make your car look good. Comparitively, winemakers know what's needed, but we all know there are short-cuts to just about anything.

In my view, this wine is like taking your car from the driveway, directly to an Earl Sheibe like paint shop, for a 10 minute spray down.Then driving it home still wet. Is this the paint job we want? I'm thinking, no. I am a BIG believer in drinking what you like, including this juice. Those that like it, power to them. But for the rest of us, is this just an excuse to create a day, to celebrate a drive thru paint job? Don't drink the cool-aid!

One of the wine blogs I read, said that a wine geek will not be caught within 50 feet of a bottle of Beaujolais Nouveau. If that is an accurate statement, then why are we all posting an excitment of this wine, that I'll suggest most of us hate? 

It's been a long time since I've had the famed young, tannic lacking, Gamay grape juice. I bought a bottle today as part of the hype and didn't want to be excluded from conversing with others. If you are a wine social media person, is this the same reason you made the dive in the glass of this wine? Are we all suckers of marketing? I drink this wine as I write this post, and continue to ask, WHY?

What would the wine Furher (AKA Parker) score this wine? What would you score it? I've heard people say, try this one, or that one is better. Really? Have you had a good Mezcal? If you truely like drinking it, I completely respect it. 

If you bought a bottle and are drinking the cool-aid with me, tell me why you bought it? And be honest. 


  • Meghan@travelwinedine
    Posted Friday 18 November 2011 00:19
    I tweeted about it but didn't actually buy a bottle. I hate to be left out of a hashtag opportunity ;) Generally every year I try to like it because it seems festive and fun, but it's just not a wine I enjoy.
  • Shawn
    Posted Friday 18 November 2011 00:28
    Hey Meghan, I really do appreciate your honesty. I completely get it when it comes to not wanting to be left out.....reason I picked on up too. It's like vegetables as a kid I think....we keep trying it.
  • KrisDub
    Posted Friday 18 November 2011 01:02
    Honestly, I love Cru Beaujolais. Particularly out of Morgon. My love for Gamay is deep. However, I don't get into the Beaujolais Nouveau. I've had a few over the last several years that were decent. A hint of future promises. It has become a fantastic marketing ploy, one other appellations can't copy at this point in the game. It's also a great time for some inexpensive wines. As long as a consumer is a little bit specific, there's no harm no foul.
  • Shawn Burgert
    Posted Friday 18 November 2011 01:12
    Hey Kris, great to hear from you! I dig Gamay as well. I must agree with you on both the marketing ploy and always believe people should be able to drink what they truly like. Thanks so much for reading!
  • teriffictc
    Posted Friday 18 November 2011 02:35
    Hi, I like it. I'm not enough of a wine snob or researcher to know that I'm not supposed to like it. I didn't know how it was made, but I did know it was a seasonal and new release item. I rate it higher than the wine coolers I had as a young adult. :)
  • Shawn
    Posted Friday 18 November 2011 03:22
    Hi Teresa, I did not mean to portray that it's not OK to like or drink it. I support anyone to drink what makes them comfortable, and what they like. I do not think anyone should tell us what we should or shouldn't drink. Even wine coolers have their place :-) Thanks for your comments and the read.
  • The Sediment Blog
    Posted Friday 18 November 2011 15:09
    Le Beaujolais Nouveau est...passé. (In both senses...)
  • garagehero
    Posted Sunday 20 November 2011 05:44
    Childhood memory thing. When I was a teenager I read that Jack Kerouac(or was it William Burroughs) was drinking the stuff at a wild "beat" party (bacchanal, weeee!)and it just stuck with me, somewhere in the back of my mind. So whenever I see a bottle on the shelf, these happy images just come to mind and I wind up buying a bottle. Pretty dumb, huh?
  • Shawn Burgert
    Posted Sunday 20 November 2011 13:52
    Hey Rudy, thanks for sharing your story. I get it! There is something about experiences that bring us back to a time, place, and often with a smile. My grandmother made mac 'n cheese that I thought was the greatest as a kid. There are many others as an adult I like better......but something about grandma's that just brings me back and reminds me of her. Relating to wine, over the years I've bought many bottles of wine that brought back a good memory.....and there were better wines available. This is one of the awesome things about wine experiences that goes far beyond, just the wine itself. Don't stop drinking it bro!
  • The Wine 'dUp
    Posted Thursday 24 November 2011 02:55
    "...famed young, tannic lacking, Gamay grape juice." That's exactly what I've been telling everyone! It tastes exactly like grape juice to me! While I don't think I'm quite as against letting the grapes do the fermentation work, I agree this wine has an overblown hype. Maybe it's like "Peep's" (easter candy marshmallows); Nobody really likes them but they are such a tradition that they sell like crazy! It wasn't necessarily bad tasting- It just doesn't really taste like wine. Cheers! Matt Delaney The Wine'dUp
  • Paul Wilder
    Posted Tuesday 28 August 2012 17:08
    outstanding work. see you,

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